Bogg Bag Review

Let me start this unsponsored review of the Bogg Bag by saying I have long been a LL Bean Boat and Tote girl.

They have been my go-to for years, and I still use them for packing and lugging things around. I think they are timeless and chic.

But between the pool, beach and softball field, I couldn’t go out in the summer with all of these kids, without ruining a beloved canvas tote. (Note: removing red popsicle stains from one is impossible.)

At the end of last summer, one of my totes was so stained and beaten up I had to throw it away.

So I started looking for something different, and of course the Bogg Bag was all over my Instagram and TikTok.

Its similarity to Crocs was undeniable, apparently a major part of its appeal. It even comes with accessories, called “bits.”

I did not want to buy this bag.

I did not want to like this bag.

I saw it so much online, I started to hate it.

But I bought it, and it became my favorite bag to pack for a day at the beach or by the pool.

So here is my unsponsored, unfiltered review of the viral Bogg Bag. I bought this with my personal money, from Amazon. They retail for less on their website, but charge for shipping. I was able to get prime shipping so it was delivered faster for a little bit less.

Bogg Bag Review

The Bogg Bag was created by a busy working mom who needed a large, durable, and washable beach bag. With its patented design, it won’t tip over, leak, and easy to clean at the end of a beach day beach—ideal for families with kids. The bag’s material, similar to the popular Crocs, is designed for all-day durability and easy to clean, making it a go-to for sandy days.

A unique aspect of the Bogg Bag is its holes, which let you snap on different inserts, like pouches, cup holders, a pocket for your phone, and even decorative accessories. It’s great for adding extras like water bottles and other essentials. For smaller needs, there are the Baby Bogg and Bitty Bogg, more compact versions that keep all the perks of the Original Bogg Bag, but in smaller sizes.

I bought the Original Bogg Bag, the largest size, which is perfect for us and honestly the only one in their assortment I’m interested in.

Though I typically prefer a canvas tote like the classic Boat and Tote, the Bogg Bag’s functionality outweighs my preference for aesthetics. I went with a neutral color, “Latte You Lots,” but it’s available in dozens of colors and prints for every style.

Surprisingly lightweight, it fits everything we need for the beach or a day out. Plus, I love that it stays upright and can be hosed off each night—a total game-changer.

If you’ve seen “What’s in My Bogg Bag” videos online, they’re pretty funny. Some moms pack these bags like they’re heading off to the wilderness rather than the pool!

Personally, having grown up swimming in a Philadelphia city pool with nothing more than a towel, I know my kids can survive without a personal fan. We keep it simple, bringing just the essentials and a few extras for our youngest, who’s five.

What in My Bogg Bag

When I originally wrote this post, my bag was packed for opening weekend at the pool.

My kids carried their towels, but I packed a couple of extra, just in case.

I have tons of these striped towels. I bought these about five years ago, and they wash and wear beautifully. Everyone knows it’s the start of summer when I pull these out of the closet and put them on a shelf by the back door.

The original bag comes with a large and small pouch that you can attach to the bag. Highly recommend.

The large pouch is where I keep all of my summer beauty products, like sunscreen, hand sanitizer, goggles, hair ties, and hair clips.

The small pouch is perfect for storing lip balm, sunglasses, and car keys.

I found this pretty gingham picnic blanket that folds up to the perfect size for under $30 on Amazon. This lives in the bag.

It works on the grass or sand and wipes right off.

I also have these reusable zipper bags that come in so handy. I keep little card games and small toys for Vivi in them and I throw an extra empty one in for anything we might pick up during the day, or to put in wet bathing suits.

And, of course, what kind of suburban mom would I be if I didn’t carry my Stanley?

With all of that packed in, there was still plenty of room for some beach toys and snacks.

I made sure to add my new floppy hat and my Kindle so I could pretend I’m relaxed enough to read.

That’s what’s in my Bogg Bag most days during the summer!