Bogg Bag Review: An Honest, Unsponsored Take

Let me start this Bogg Bag review by saying I have always been an L.L. Bean Boat and Tote girl. Those classic canvas totes have been my go-to for years—they’re timeless, durable, and chic.

But between the pool, the beach, and long days at the softball field, I couldn’t keep using my beloved canvas totes without ruining them. (Pro tip: removing red popsicle stains from one? Impossible.)

At the end of last summer, one of my canvas totes was so stained and beaten up that I had to throw it away. So, I started searching for a new summer bag.

Enter: The Bogg Bag—the viral tote that was all over Instagram and TikTok.

At first, I resisted. It looked like a giant Croc, and I wasn’t sold on the hype. But after seeing it everywhere and needing a truly wipeable, waterproof, and durable tote, I caved.

And I have to admit, I love it.

Here’s my honest, unsponsored review of the Bogg Bag, plus what I pack in mine for a day at the pool or beach.

What is a Bogg Bag?

The Bogg Bag was created by a busy working mom who needed a large, durable, waterproof, and tip-proof tote for family outings. It’s made of a sturdy, flexible material similar to Crocs, making it easy to clean and resistant to sand and water.

The standout feature? The holes. These let you customize your bag with accessories like snap-in pouches, cup holders, and even decorative charms (called “bits”). It’s a smart, functional bag for moms on the go.

Bogg Bag Sizes

• Original Bogg Bag (Large) – Ideal for family outings and beach trips.
• Baby Bogg Bag (Medium) – A more compact version for everyday use.
• Bitty Bogg Bag (Small) – Perfect for quick errands or kids’ essentials.

I went with the Original Bogg Bag in the color Latte You Lots—a neutral tone that fits my style. While I love a classic canvas tote, the Bogg Bag’s functionality wins for summer.

Why I Love My Bogg Bag

• Spacious: Fits everything I need for a full day at the beach or pool.
• Lightweight: Surprisingly easy to carry, even when fully packed.
• Easy to Clean: Hose it down at the end of the day, and it looks brand new.
• Stands Upright: No more digging through a collapsed tote.
• Waterproof & Sand-Proof: Perfect for beach days and wet towels.
• Customizable: Comes with attachable pouches and fun accessories.

What’s in My Bogg Bag?

I keep my packing minimal but functional, especially for my youngest, who’s five. Here’s what I carry in my Bogg Bag:

Pool & Beach Essentials

• Picnic Blanket: A gingham picnic blanket from Amazon that folds neatly and wipes clean.
• Striped Beach Towels: These have lasted for years and still look great.
• Reusable Zipper Bags: Perfect for wet bathing suits, snacks, or card games.
• Stanley Tumbler: Because no suburban mom leaves home without one.
• Floppy Hat & Sunglasses: Must-haves for sun protection.
• Kindle: Because I pretend I have time to read.

Bogg Bag Accessories

The Original Bogg Bag comes with two snap-in pouches (one large, one small), which I use for:

• Large Pouch: Sunscreen, hand sanitizer, goggles, hair ties, and hair clips.
• Small Pouch: Lip balm, sunglasses, and car keys.

Final Verdict: Is the Bogg Bag Worth It?

If you’re looking for a versatile, durable, and easy-to-clean tote for summer, the Bogg Bag is 100% worth it. While I still love my L.L. Bean Boat and Tote for everyday errands, the Bogg Bag has become my go-to for pool and beach days.

It’s stylish, functional, and surprisingly fun to use—despite my initial resistance. So if you’ve been seeing it all over your feed and wondering if it’s just another overhyped trend, take it from me: It lives up to the hype.

Where to Buy the Bogg Bag

• Amazon – Prime shipping makes it super convenient.
• Bogg Bag Website – Sometimes lower prices, but shipping costs apply.

Would you try a Bogg Bag, or are you team classic canvas tote? Let me know in the comments!