What to Buy at Avara

If you love bright, bold, and feminine prints—or just want a cheerful top to wear with jeans and shorts this summer—you’ll love what Avara has to offer.

Founded in 2018 by Emily Wickard, Avara is a woman-owned, Dallas-based brand that started in her dining room and quickly grew into a thriving business. After leaving a 20-year career in finance, Emily set out to create stylish, affordable pieces for everyday women—and she’s done just that.

Some of these styles even make me question my own personal style, in the best way. I love the touch of southern-preppy charm they bring, and honestly, scrolling through their site made me wish Easter around here felt a little more like spring.

What to Buy at Avara

As I research and discover new brands, I want to share more “new-to-you” options —especially small, women-owned businesses doing good work. Avara’s collection is full of fun, easy-to-wear pieces, most of which are made from 100% cotton and go up to a XXXL, which we always love to see.

And their prices are very reasonable – with accessories starting well under $20,

Their great customer service and loyal “Avaraista” community make them a brand worth knowing. And while they can’t compete with Amazon’s return policy (because really, what small business can?), they do offer a 21-day return window for a full refund—which is generous and thoughtful for a brand their size. Just another reason to feel good about supporting them.

Genevieve Top

Looking for an easy way to brighten up your everyday look? The Genevieve Top delivers. With its painterly floral print in soft blues and greens, it feels fresh and cheerful without being over the top. The smocked ruffle collar adds just enough detail, while the relaxed fit and flutter sleeves make it an easy choice for warm days.

Made from 100% cotton, it’s lightweight and breathable — perfect for spring and summer. Available in sizes XS to XXXL, it’s a feel-good piece that flatters and fits beautifully.

Pair it with jeans, white pants, or shorts for an instant outfit that looks pulled together but never fussy.

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Genevieve Top

Avara

$104

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Tammy Top

The Tammy Top is one of those effortless pieces you’ll reach for on repeat. Made from 100% cotton, it’s light, breathable, and ideal for warmer days. The soft lilac hue is a fresh pop of color that still feels easy to wear, and the flutter sleeves plus subtle pleating at the neckline add just the right amount of detail.

It’s available in sizes XS to XXXL, offering a comfortable, flattering fit for a range of body types. Pair it with white jeans, denim shorts, or even a casual skirt — it’s the kind of top that makes getting dressed feel easy and fun. Also available in pink, yellow and white. This sells out quickly.

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Tammy Top

Avara

$64.00

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Merrick Top

The Merrick Top is a standout piece that still feels totally wearable. The vibrant green is my personal pick, it has a fresh, summery feel, while the structured ruffle sleeves and smocked neckline add a polished touch. It’s the kind of top that instantly elevates your everyday jeans—or pairs perfectly with tailored shorts or white pants for a more pulled-together look.

Made from 100% cotton and available in sizes XS to XXXL, it’s lightweight, breathable, and designed to keep you comfortable while still making a statement. Also available in black, pink or white.

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Merrick Top

Avara

$64.00

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Madeline Dress

The Madeline Dress is a best-selling silhouette that’s as cute as it is comfortable. Featuring a V-neckline, sleeveless design, ribbed trim, and a pleated skirt, this midi-length dress offers an A-line silhouette that’s both flattering and easy to wear.

Available in sizes XS to XXXL, the Madeline Dress is perfect for dressing up with heels or keeping it casual with sandals for days on the go.

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Madeline Dress

Avara

$88.00

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Jordan Dress

The Jordan Dress is an Avara Exclusive that effortlessly combines timeless elegance with modern charm.

Crafted from 100% cotton, this midi-length dress features intricate allover eyelet embroidery, a band collar, and a button-front closure. The short sleeves and self-tie belted waist create a flattering A-line silhouette, while side seam pockets add a practical touch. Fully lined for comfort, the Jordan Dress is available in sizes XS to XXXL, making it a versatile choice for various occasions, from baby showers to family gatherings

Style tip: You can swap out the fabric belt for a leather one to elevate the look even more.

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Jordan Dress

Avara

$124.00

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Mabel Top

The Mabel Top is a standout piece that brings color, texture, and charm all in one. The tonal blue floral print is eye-catching on its own, but the real showstopper is the vibrant embroidered detail across the chest—adding a fun, feminine touch without being over the top.

Made from 100% cotton and available in sizes XS to XXXL, it features smocked details at the bust and sleeves for a flattering, comfortable fit. Pair it with white jeans or shorts for a bright, summer-ready look that feels easy but put together.

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Mabel Top

Avara

$88

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Robin Earrings

The Robin Earrings are the perfect pop of color to finish off any summer outfit. With their glossy pink cabochon center framed in gold, they strike that balance between playful and polished. Lightweight and easy to wear, they’re an effortless way to tie in brighter tones without going overboard.

Style them with everything from crisp white to bold prints—they’re more versatile than you’d think.

Also available in ivory. These are big and bold and under $20.

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Robin Earring

Avara

$18.00

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Sophia Clutch

Well, I love this. The Sophia Clutch is an elevated neutral that goes with everything. The woven texture gives it that designer-inspired look, while the oversized silhouette makes it feel modern and fresh. It’s soft and structured all at once, with a magnetic closure that keeps your essentials secure.

Whether you’re heading to dinner, an event, or just want to dress up your everyday jeans, this clutch adds a sophisticated touch without trying too hard. And it’s $68.

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Sophia Clutch

Avara

$68.00

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Ashley Earrings

Timeless with a twist, the Ashley Earrings (only $24) are your new go-to statement studs. The knotted design feels classic, while the white enamel and gold detailing give them a fresh, modern edge. Lightweight but impactful, they’re the perfect finishing touch whether you’re dressing up a simple tee or adding polish to a summer dress.

A little vintage-inspired, a little bold—these are the earrings that go with everything.

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Ashely Earrings

Avara

$24.00

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Serena Bag

A little sunshine you can carry, the Serena Bag adds a cheerful pop to any outfit. The soft, textured faux leather gives it a luxe feel, while the printed scarf-wrapped handle adds a playful, polished touch. It’s roomy enough to hold your essentials without feeling bulky—and includes a separate zippered pouch inside to keep smaller items organized.

Whether you’re heading to brunch, errands, or vacation, this bag brings instant good vibes and just the right amount of personality.

Also available in beige for under $50.

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Serena Bag

Avara

$48

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