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What to Buy at LOFT

There is a lot to like at LOFT right now. 

So let’s do a round-up of the best options while they are hosting their 40% off Friends and Family Event. 

If you don’t know my rule with LOFT, a gentle reminder to never, ever, ever pay their retail price.

I don’t say this for all retailers, but I’m confident that LOFT is not an urgent purchase.

So if you like something and it’s not on sale, wait, because it will be in a matter of days. LOFT’s business model relays on promotional discounts. They don’t expect you to pay retail.

But they have done something new to eliminate the redundancy of constant 20, 30, or 40% off promotions.

Now, like many retailers, they have a “members” program.

Which is just a fancy way of saying you give them your email and they give you the discount, and then you get reward points, etc. 

And that’s what’s happening now.

Create an account (they only want your email), and you’ll get access to their Friends and Family event, where your entire purchase is 40% off. 

As always, this post is not sponsored or gifted; I don’t get anything from you signing up. 

And a quick note: while I would still love to see them go beyond an XXL and 18 in their standard size range, I am thrilled to see so many petite options and a few for talls as well. So if you fall into either of those often-ignored categories, there are options for you today. 

Let’s go shopping … 

What to Buy at LOFT

What to buy at LOFT in October

LOFT is great for knits, novelty coats and jackets, and pretty tops. 

Sometimes they have great skirts, especially in the spring and summer. 

I don’t think their pants are anything special, you have better options elsewhere. 

Two Button Coat

gray two button coat

Two Button Coat, $210 plus reward members get 40% off

It’s a well known fact that I love coats. Some may say I have a problem, but an “outfit coat” is one of my most favorite categories. 

I like picking them up when they are on sale so I have a collection of them to use when building cold weather outfits. And this one is under $100 with the discount. 

Your choice of grey (above), black and a gorgeous hot pink. I ordered the pink because it has black buttons and will look sharp over a black turtleneck and trousers. 

Available in regular and petite sizes in XXS – XXL

Spacedye Cardigan


spacedye cardigan

Space-dye Cardigan, $74.95 plus reward members get 40% off

This pretty space-dyed cardigan will brighten up a simple jeans and tee shirt combination. 

DO NOT wear it with a stupid print tee, I can’t stand how they style outfits sometime. Instead, wear a plain white scoop neck tank or tee, dark or medium wash jeans in your preferred leg and your favorite ankle boots. 

Available in regular and petite in XXS – XXL. 

Jeweled Button Cardigan

Jeweled Button Cardigan

Jeweled Button Cardigan, $74.95 plus reward members get 40% off

I have a soft spot for sweaters with jewelry-like accents.

Around the holidays, it’s an easy way to make a piece feel festive without taking it so literally. 

I like this cardigan, in plum, above, with a pair of black coated jeans (readers love this pair from Banana Republic Factory) and suede kitten heels for a holiday work party or potluck with the neighbors. 

Available in XXS – XXL in three colors. 

Plaid Blazer


Plaid Blazer, $140 plus reward members get 40% off

This chic plaid blazer gets extra style points for the velvet trim collar. 

Pair with black trousers, coated jeans, faux leather leggings or your favorite dark wash jean. Keep the under piece simple. I like it with a scoop neck or, like they show above, a mock neck is another nice option. 

Available in regular, petite and tall, in 00 – 18.

Striped Poncho Sweater

Striped Poncho Sweater, $74.95 plus reward members get 40% off

I can’t resist a striped top, no matter the season.

They are calling this a poncho; it’s not. Instead, it’s on an oversized tunic sweater and will look great with dark skinny or slim straight jeans. Wear with mules or ankle or knee-high boots.

Available in regular and petite in XXS – XXL. 

Cowl Tunic Sweater

cowl neck tunic sweater in red

Cowl Tunic Sweater, $64.95 plus reward members get 40% off

This is the kind of sweater I want to live in during the winter on the east coast.

And I would keep this simple, making it part of my work at home uniform, paired with leggings and Birkenstock clogs, or simple sneaker. 

Available in regular and petite in XXS – XXL in a ton of pretty colors. 

Bobble Mock Neck Sweater Dress
bobble mock neck sweater dress

Bobble Mock Neck Sweater Dress, $89.95 plus reward members get 40% off

A sweater dress is a fantastic option for Thanksgiving. 

Just a soft and comfy piece that looks polished but feels like jammies. 

Available in gray (above) and maple in regular and petite in XS – XXL. 

Striped Pocket Tunic Shirt

striped pocket tunic shirt

Striped Pocket Tunic Shirt, $74.95 plus reward members get 40% off 

Take your coast grandmother style from summer to fall with a slightly oversized classic blue stripe button down. 

I have heart eyes all over this. Wear with slim-straight dark jeans and ballet flats. 

Available in regular and petite in XXS – XL. 

Sherpa Zip Jacket

sherpa jacket in tan

Sherpa Zip Jacket, $140 plus reward members get 40% off 

Finally, this Sherpa Zip Jacket was an immediate add to cart for me. 

I like the color combination of tan and black.

So cute with any kind of stretchy pant, or jeans. And because I have a sneaker problem, I love it with a sneaker like these Nike Air Max 90 Futuras.

Available in XXS – XXL. 

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What to Buy at LOFT

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Megan Kristel

Megan Kristel is an entrepreneur, working mom, and former personal stylist. Tired of the one-dimensional portrayal of women online, she founded The Well Dressed Life as a resource for other professional women.

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Tracy Gray

Monday 24th of October 2022

I also like their on line items! I have gone into the store and been disappointed. But I do like loft for their sweaters online. They fit me well. Thanks for this!!

Megan Kristel

Monday 24th of October 2022

Thanks Tracy! And yes, the store and the site are like two different brands!

Tracy Gray

Monday 18th of July 2022

I love Loft and it is true—loft does offer a lot of discounts which is great. Thank you! I really like the ideas you offered and whenever I go to their websites I always find additional pieces.

Megan Kristel

Tuesday 19th of July 2022

Thanks Tracy!!!


Monday 18th of July 2022

Where is your blurb on the black dress (#8, perhaps)? That dress caught my eye. Thanks!

Megan Kristel

Tuesday 19th of July 2022

Hi Deb, sorry about that, I have to update the image. I went to see the dress in person and it's doesn't look like anything in the picture :( Couldn't recommend it.


Friday 10th of June 2022

I love Loft! So glad to see these suggestions! And for me, I have found their curvy line of jeans fit perfectly. No gap in the back! If you are hourglass shape, and have a hard time with some of the other brands, their curvy line (which comes in small sizes too) is worth trying.

Tracy Gray

Monday 6th of June 2022

I like loft! I do agree I find kore on line than I do in the stores. Thanks for these ideas. I’m going to do something I haven’t done in years and that is purchase a midi dress! I’m excited about the ones you suggested.


Wednesday 23rd of March 2022

I bought this fantastic navy blazer (in the store!) It's a beautiful knockoff! Since it is tweed, is it only for Spring and Summer? Or being Navy, can I take it into fall? Thank you for the great find. I have been trying to find this style for almost a year!

Megan Kristel

Wednesday 23rd of March 2022

So great! I think you totally wear it in the fall with your favorite dark denim!

Tracy Gray

Monday 21st of March 2022

I love these choices from loft! I just purchased a Jean jacket and sweater. But I’m definitely interested in the lace up sweatshirt and white sweater. Thank you!!!


Monday 21st of March 2022

Megan, Thanks for these ideas. I just got back from my Loft in Westlake, OH (which does a great job of NOT looking boring) and these are some great pieces! The navy blue dress is supposed to be loose? I couldn’t decide if the S or M was right for me so I passed, but I may go back for the M if it’s supposed to be loose. Loft also has a super cute, navy v neck sweater with large scale strawberries on it. I couldn’t pass it up! I also came home with the lace-up hoodie, textured split neck sweater, and boyfriend cardigan. All at 50% off. #winning

Paula Wheelock

Monday 21st of March 2022

Love these options! Have to say that I walked into my local Loft last week and had the same reaction. Did one trip around the store and back out the door. My thought was “ how can a store be so boring and sparse??!!”

Megan Kristel

Wednesday 23rd of March 2022

I always feel bad saying it, especially because the staff is really nice, but yeah, something about the merchandizing is off and they have a LOT of inventory that is online only.


Monday 21st of March 2022

Thank you for your tip on hemming midi dresses. I’m 5’1” and always pass up cute midi styles because I assume they will overwhelm me. I also thought hemming would ruin the proportions of the dress. I’ll give them a try this season!

Megan Kristel

Wednesday 23rd of March 2022

Thanks Pam! Sometimes, a hem will ruin the style of the dress so pay attention to details like pockets, etc, but most of the time, hemming something to work with your proportions is all you need, even if it's not technically a midi. :)


Monday 21st of March 2022

Thanks for saying that about going into the store, I always have high hopes but rarely (other than a pair of sunglasses) come out with anything in hand. Online is much easier and saves me time, though occasionally I try again :)


Monday 8th of March 2021

Looks like puff sleeves are “in” this year. See them everywhere.