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The Importance and Benefits of Dry Brushing
Simple ritual for smoother skin.
Beauty
Discover practical and effective skincare and beauty advice for women over 40, with our best tips and recommendations including drugstore to designer brands.
What to Use Instead of Powder When It’s Hot and Humid
Sets Makeup Without Settling In
How to Layer Serum, Moisturizer and Oil the Right Way After 40
A simple routine that shows you exactly how to layer your products—for better results, especially over 40.
How to Touch Up Roots Between Hair Appointments: Best Products and Tips (2025)
A Quick Fix Between Appointments
The Cult Beauty Products That Are Actually Worth It—According to Women Over 40
There’s no shortage of viral beauty products—but how many of them actually deliver, especially on mature skin? In my experience—and with insight from our incredible community—these are the cult beauty …
The Best Foundations for Mature Skin in 2025 (That Won’t Settle into Fine Lines)
Your Skin, Only Better
Tubing Mascara: What It Is, Why It Works, and the Best (and Worst) Ones for Women Over 40
I tried them so you don’t have to.
The Best Tinted Moisturizers with SPF for Women Over 40 (and a few to avoid)
I tried them all so you don’t have to.
The Ultimate Guide to Sunscreen for Women Over 40
What to Use and Why It Matters
Skin Barrier Repair for Women Over 40
Signs, Causes, and Best Skincare Tips
How to Start Using Retinol: Everything You Need to Know Before You Begin
How to start using this powerhouse ingredient safely and effectively.