What to Buy at H&M

I have always loved H&M. It’s been my not-so-secret resource for trend-right pieces and wardrobe fillers. I can always depend on them to have a few things to create interesting, modern outfits every season without breaking the bank

This Spring is no different.

What to Buy at H&M

What to Buy at H&M

As with every What to Buy at post, I reviewed each new arrival, in this case, all 700+. 

That’s the challenge with H&M; the sheer volume of inventory is overwhelming.

The fact that styles range from something we would have found in an old Delia’s catalog to poorly styled images, it’s hard to tell the good from the bad.

They have some truly bizarre pieces.  

But once you shift through the options, you’re left with chic, fun, and easy to incorporate pieces that anyone can wear. 

If you haven’t considered H&M before, for whatever reason, take a look at our curated line-up of top picks. And PLEASE do not think that you are somehow too old to shop here. You can shop wherever you want; you just have to know what you’re looking for.

 A few things to remember before we get started.

1. If you are online, be sure to look at the image of the item they are selling individually. Otherwise, it is almost impossible to break down their styled outfits to see if something is wearable in your real life. Also, read the reviews, they are very helpful in deciding on the right size. 

2. I avoid their bottoms because there are better options available at other retailers. I also shy away from many (not all) of their dresses. 

3. Where I think they do a wonderful job is knits, certain blouses, jackets, coats, novelty pieces, and accessories. 

4. You’ll be surprised by their quality and fit. I have several pieces in my closet from the past few seasons and am always impressed with how they wear. 

5. If there are young women in your life you have to dress, this is a great resource for her too. I can find things for all of my daughters, ranging from almost 14 to two, with almost no drama. 😉

In terms of sizing, they run true, but if you are in between, go up one. I don’t love how they handle plus and petite sizes. They DO offer inclusive sizes, but it’s often an entirely different inventory mix. Below, I add the additional sizing in appropriate versions when available.

Let’s get started. 

Gathered Sleeve Blazer

H&M Gathered Sleeve Blazer

Gathered Sleeve Blazer, $45 

Kicking off our list is this blazer for under $50. H&M has done a version of this for years in different colors and fabrics, and it has long been a reader favorite. This season you can pick it up in pale pink (above), basic black, and a lovely beige with a little bit of texture in the fabric.

The open jacket and gathered sleeve give it a casual vibe, but it still hits all the right professional notes. The pink is my favorite to pair with an ivory shell and dark jeans to the office or throw it over white bottoms for brunch on the weekends.

Available in sizes up to an XXL. 

Similar Plus Option Here in Black.

Dressy Cardigan

H&M Dressy Cardigan

Dressy Cardigan, $54

H&M makes wonderful, well-priced knits. Around the holidays, I like to grab a few for those times you want to be both casual and festive. I picked up this prim and proper cardigan with fun gold buttons to wear with a pair of light washed distressed boyfriend’s jeans. I love the contrast you get when you mix something formal like this cardigan with a relaxed bottom.

You could also wear this with your favorite pair of black pants for the spring holidays, or simply to the office, or just a Zoom call.

Available in sizes up to an XXL

Rib-Knit Sweater

H&M Rib Knit Sweater

Rib-Knit Sweater, $23

If you’re new here, it’s important to understand that I NEVER pass up a striped top. Add button detail on the shoulder and an under $25 price tag; you’re talking about a no-brainer. 

This one is fitted (so size up) with a ribbed texture, so it will feel more sporty than, say, the Boden or J.Crew versions I’ve featured. Pair this with classic five-pocket jeans or a pair of denim shorts for a weekend at the beach. 

Available in sizes up to an XXL.

Similar Plus Option Here.

Satin Bomber Jacket 

H&M Satin Bomber

Satin Bomber, $45 

How FABULOUS is this jacket? A Satin Bomber is like the new Moto Jacket – you can wear both – but this gives you some variety. You can throw this over sweats and cotton joggers, or wear it with jeans, faux leather leggings, anything. It’s also available in black, but I featured the olive to remind you that it’s also a neutral you can wear with many things. 

Available in sizes up to an XXL. 

Pleat Detail Blouse 

H&M Pleat Detail Blouse

Pleat-Detail Blouse, $27 

This is just a great, affordable, workhorse blouse for under $30. Wear it to the office under a blazer or cardigan. I wore something similar last night to dinner

Available in sizes up to an XXL.

Kaftan Dress

H&M Kaftan Blouse

Kaftan Dress, $54 

It looks like my 40th Birthday trip to Greece that was suppose to happen last summer, is back on for this one!  So I’ve started to order a few things because, given that I haven’t left my neighborhood in a year, I seriously have nothing to wear to Santorini.  This Kaftan dress went immediately in my shopping cart. I can’t imagine wearing it anywhere else, and the price point was too good to pass up. 

Available in sizes up to an XXL.

Finally, I ordered this chic little straw bag for under $25 for the trip, but won’t wait until I’m there to start using it!

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Recommendations are based on my experience as a personal stylist and wardrobe consultant for over a decade. I worked with busy, down-to-earth women who wanted to look chic and feel confident but were often confused by so much of retail. 

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What to Buy at H&M

29 thoughts on “What to Buy at H&M”

  1. This is so right up my alley! I am mostly disappointed any time I venture into a Nordstrom and get so overwhelmed by the sometimes bizarre choices (hello, those shorts!) mixed in with the other stuff that I give up. It takes a lot for me to enter a mall these days lol! I’m glad I’m not the only one who faces this, I wondered if it was me just getting older and more cranky or what!

    Thanks for this, Megan, I’ll look forward to this new series! You’ll be saving me lots of time and frustration!

  2. I agree with the the previous comment. Not sure why shopping has become so overwhelming..
    thank you for recognition this. I am so glad to know that this is felt thanmore than myself .
    Thank you for helping with the editing and streamlined suggestions.

  3. This is a great idea for a series, I look forward to more! Some shops I like are LOFT, J Crew & Banana Republic. Something I’m struggling with right now is pants. It’s winter where I live which means ice and snow so heels are not always a practical option. I like ankle pants but don’t know how to style boots with them. Flats work but my feet get cold. The struggle is real…lol!

  4. Thank you for the H & M tips, I always go in with my daughter (26) and being over 40 not sure what to get, but the neutral idea is just my style.

  5. Happy Birthday! I loved this post, thank you! As a woman in my 40’s I’m not ready to be dowdy but I’m also not about to wear sequined shorts out and about. Practical, I appreciate that you share your size with us: it helps me understand how the clothes will look.

  6. I live near the King of Prussia mall as well and had almost the same exact experience at Nordstrom’s recently. In addition to finding out they completely eliminated their petite department – there was just nothing! I haven’t tried anything from H &M before- thanks for your suggestions!

    • Thanks Abby! I’m happy to hear I’m not the only one underwhelmed by Nordstrom lately. Try just a few things at H&M, it’s not for everyone but can help fill that trendy/casual void so many of us have.

    • I am going to wear it with dark jeans and heels, I also tried it on with velvet ankle pants and black pumps and it looks adorable.

  7. So glad that I am not the only one feeling that way at Nordy’s! My husband and I have been customers for over 30 years and have gone from wanting to buy too much, to not finding anything we want to buy. The only problem is that we can’t find any other options. Also, I agree with the previous post about petites, they now “mix them in” with the other sizes and departments – who has time for that! Love your idea about shopping different stores to see what works and what doesn’t, it will help expand my horizons. Thank you!

  8. I love your blog …and I still find shopping challenging. I went into H&M yesterday and tried on your suggestions which look amazing on a long, lithe figure but ridiculous on a shorter, hour glass figure with broad shoulders. ☹️ So sad. And frustrating. All of the festive sweaters incorporated similar shoulder enhancing features.

    Can you recommend another store that carries lines more appropriate to those of us needing a more tailored cut? I’m partial to Diane Lane’s classic looks, eg in Paris Can Wait.

    • Thanks Tanya, H&M isn’t going to be for everyone – but I so appreciate you trusting my recommendations. I’ll have more stores coming soon!

  9. Hello Megan,

    I really appreciate your approach to shopping and getting dressed. With your help, I have upgraded my wardrobe some without spending too much money. I’ve gotten compliments from friends whose style I admire. Thank you!

    I’d like to add one point/request. Most of the sweaters you’re showing are things I totally would have bought 3 years ago—I love how they look. However, I’m in my mid-50s and am going through menopause, with hot flashes hitting me numerous times a day. Consequently, I can’t even think about turtlenecks 😢 and pullover sweaters. I have to wear things I can take off quickly, like cardigans and jackets. I may be in the minority among your readers, but I just thought I’d throw that request into the mix.

    Thank you for your good work!


    • Thanks Meg! And absolutely, I’m trying to figure out to set up the site so those items are easier for you to find and not “hidden” in individual posts.

  10. I’m responding to Meg,
    I’m finally rounding the end of menopause and went years without turtlenecks and big woolly sweaters (my fave things to wear!!!) I got through it by wearing sleeveless tops and shelf bra camisoles, the cotton knit kind. I’m small up top so just put bra liners in side the shelf bra instead of trying to wear a bra with the cami’s. Bra’s for some reason just added to the misery. They also make camisoles with underwire bras built in. I also had a selection of sleeveless mock turtlenecks. With something like that underneath a shirt, jacket or light sweater then it was easy to take off and still look dressed.

  11. I just found your website and find it helpful, except for a couple of points. Those of us who are not a size 4,6,8,10,12 cannot copy your capsule wardrobes or what to buy where easily. Also, those of us over 60 AND having challenging weight issues can’t either. If you don’t plan to address these readers, it would be really helpful to know that. We don’t all have your measurements. At this time, I’m not aware of any over 60 plus size style blogs. Do you?

    • Lynn, I’m just a woman, doing my best, sharing tips and advice, for free. I don’t claim to be a site specifically for plus size women over 60. What I do claim is a pure intent to help women who share a similar style as me, navigate retail and find pieces that make them feel confident. Your frustration should be directed at the decision makers in stores, not a one-woman show trying her hardest every day to do something positive.

      If you spent any time on this site you would see that the overwhelming majority of my posts include as many sizes as possible and almost always include plus and petite options. In fact the Spring Wardrobe Capsule goes up to a 3x.

      Additionally, this post features H&M because they offer sizes up to 3X and petites.

      I receive dozens of emails a week from women well over 60, with all different body types (and all women feel challenged by their bodies) thanking me for being inclusive. Maybe you just need to read through our content more. I would encourage you to join our Private Facebook group where you’ll met hundreds of other women who share similar frustrations and find this site helpful.

      These kind of outwardly aggressive comments are so unfortunate and discouraging, especially when I put everything I have into building this community and so much thought into our content, but I’m going to assume it’s because you feel dismissed by retailers, and I hope you’ll see that I’m trying to do the opposite of that and try to include as many people as posible.


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