Amazon Favorites of the Week for Women Over 40 (May 4, 2025)

Welcome back to our weekly series: Amazon Favorites — a curated roundup of practical, well-priced finds across style, beauty, and home, tailored for women over 40.

Each week, I highlight a few things I’ve personally used, reordered, or just added to my cart. These aren’t impulse buys or random viral trends—just smart, useful, and stylish picks that fit real life.

Like many of you, I have mixed feelings about shopping on Amazon. I’ve actually pulled back on featuring it in recent months. But so many of you have reached out asking for thoughtful Amazon recommendations—especially when you’re shopping on a budget or want fast, reliable options.

That’s where this series comes in. My goal is to make Amazon shopping feel more intentional by filtering out the fluff and sharing only the good stuff—items that truly deliver on value, quality, and style.

→ Missed last week’s roundup? Click here to read the April 27th Amazon Favorites.

Let’s get into this week’s Amazon finds:

Beauty Favorites: WOW Root Touch Up + IT Cosmetics CC Cream

Color WOW Root Cover Up
If you missed it, we published How to Touch Up Roots Between Hair Appointments: Best Products and Tips earlier this week, and this is my personal go-to. I use the shade Dark Blonde, and it’s my favorite quick fix for covering regrowth between appointments. It blends beautifully, stays put all day, and is completely mess-free.
👉 Shop Color WOW on Amazon

IT Cosmetics CC+ Cream
This has been a longtime reader favorite—and for good reason. It delivers full-but-natural coverage with built-in SPF and skin-loving ingredients. It’s currently available at a limited-time deal, so it’s a great time to stock up if you love it or want to give it a try.
👉 Get the IT Cosmetics deal on Amazon

Style Finds: Striped Button-Down + CRZ Yoga Skort

Striped Button-Down Shirt (Under $30)
I already own this in the dark blue stripe and wore it just last night to our daughter’s senior prom pre-party—and then straight to drinks with friends. It’s oversized in a chic, effortless way and looks far more expensive than it is. It’s on sale today for just $26, so I grabbed it in grass green too.
👉 Shop the striped button-down

CRZ Yoga High-Waisted Skort
With summer sports season right around the corner, I’ll be spending a lot of time on the sidelines. I picked up a few of these from reader-favorite brand CRZ Yoga. They’re breathable, lightweight, flattering, and make getting dressed in the heat one less thing to worry about.
👉 Shop the CRZ Yoga Skort

Home & Lifestyle: Soft Linen Towel Set + VENO Storage Bags

American Soft Linen 6-Piece Towel Set
I had to replace all the towels in our house—enough for five people, three bathrooms, and plenty of guests. And honestly? I’m just over spending a small fortune on basics. I found these American Soft Linen sets while on the hunt for affordable, quality towels—and they’ve been such a win. Soft, absorbent, and they hold up beautifully in the wash. I’ve reordered several times now.
👉 Shop the towel set

VENO Heavy-Duty Storage Bags
I discovered these a few years ago when we were prepping for summer at the beach. They’re perfect for packing all the extra bedding, towels, and gear—and when we come home, I just wash everything, repack it, and tuck the bags away in the garage. I recently ordered another set to start getting Maddie ready for dorm life next fall.
👉 Grab the VENO storage bags

These under-$30 workhorses are some of the best organizing tools I’ve ever found on Amazon.

Final Thoughts

This week’s favorites are all about making life a little easier—whether that’s feeling pulled together on a hot day, touching up your roots without stress, or finally stocking your bathroom with towels that don’t feel like sandpaper.

As always, these are products I personally use and love, and I’m so grateful you trust me to help you shop more intentionally. Whether you’re updating your closet or prepping for a big life milestone like sending a daughter to college, I hope these picks make things a bit more manageable—and a little more fun.