We are starting 2018 with a new look, and more importantly, a new mission. I spent most of 2017 feeling stuck, and an odd combination of overwhelmed and underwhelmed – if that makes any sense. Professionally, I felt like I was going in circles and accomplishing very little. Personally, I was furious at the lack of civility and kindness in our country and incredibly worried about sending my daughters into a world where women are still struggling to be respected and treated as equals. I wasn’t running around screaming and yelling. Instead, I felt off, tired, sad, and discontented. All telltale signs that something was WAY off with my spirit.
With a lot of work, I eventually understood that my feelings were not only a natural reaction to daily hardships, frustrations, and social injustice, but also my soul’s way of telling me it was time for a change. I started thinking about what I could do to make things better, and, in my typical nature, went straight to extremes: Close the business! Get a new job! Go to graduate school! But I came to realize that I already had the tools and platform I needed. Doing something extreme, while always my first instinct, isn’t always necessary.
Over the years, we have created a lovely, engaged readership, who have time and again shown their compassion, empathy, thoughtfulness, and eagerness for messaging that is rooted in positivity. Why not take that and expand on it? Why not build a community of amazing women sharing supportive thoughts and ideas? Historically, a collective of like-minded women has invoked nothing but positive change.
In today’s online world, specifically blogs and websites targeted toward women (often by other women), we see ourselves presented in a very one-dimensional, superficial way. It seems like we’re forced to choose: career or family, serious or stylish, socially conscious or capitalistic. But I don’t think life is so binary. Aren’t we complex enough to be all these things and more?
The curated, photoshopped online images that fill our blog feeds and social accounts are like a parody. While inspiration and aspiration are necessary, one could argue that we’ve crossed the line to a place of being fake, phony, and inauthentic. I don’t see how this messaging helps our narrative or advances women’s causes in the slightest.
I started my first business because I was pregnant. An odd choice, I know, but also the best thing I’ve ever done. I never wanted to make a choice; I always wanted both. I want to be an involved, available, and an ever-present force in my kid’s life AND nurture my skills, contribute, and have a successful career. I believe so strongly in the positive effects of women in the workforce. More women with financial security mean more women with resources, and more resources mean women can make more authentic choices, allowing many to take on causes and affect real change.
The women in my life are multifaceted. We work, some of us are mothers, we care for our extended family, value our friendships, and are trying to build big, full, abundant lives. We might not be Instagram-ready at all times, we’re not always so sure of ourselves, life throws us a lot of curve balls, and we do our best anyway. So I’m using this site to create a space that feels representative of the modern woman.
Let’s have a conversation with women who:
- catch a train each morning to go to work.
- have taken conference calls hiding in a bedroom closet.
- have no problem with half-eaten chicken fingers and a glass of red wine for dinner.
- wake up at 3 AM worried about anything and everything.
- are caring for aging parents.
- find themselves back on the dating scene.
- love their kids and careers.
- love their careers and their full life outside of it.
- are tired of feeling guilty.
- wonder if they are the only ones who don’t know what they are doing.
- try their best every day.
- support other women with kindness and compassion.
Isn’t that so much more interesting than some curated, airbrushed picture of a pretty girl carrying a designer bag, or a perfect mother with perfect kids?
I think so.
This is the place to come for a quick escape, a nugget of motivation and support, an outfit idea for a rare night out, advice to get organized and save time, practical tips for better health and wealth, and encouragement and guidance if you want to start a business of your own. We’ve kept some of your favorite style posts like Wear to Work and Weekend Inspiration and feature my favorite finds under “Current Favs” on our homepage for quick access. Also, we created “Closets,” a regularly updated feature at the bottom of the site that corrals all of our product and merchandise recommendations. (Spend some time navigating our new interface. It’s set up for us to build depth of content over the coming weeks, and to serve as a bookmarked resource for you.)
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My mom once wrote me an email that read in part, “You provide a means for people to add beauty and grace to their lives, to be inspired to lead more civilized lives. And more civility leads to peace. Remember that.” It’s probably the nicest thing anyone has ever said to me, and it put into context what I want to contribute to the world.
If we help you feel a little more pulled together, organized and confident, if you get a tip that enables you to navigate your day better, or the motivation to start a side gig, or you begin to understand the importance of self-care, as silly as it sounds, I believe we’re doing our part to make the world a better place.
I hope you love our new look and content as much as I do. I’m so excited to share this with you.
Cheers to 2018!