September is finally here! For so many, it’s not just a fresh start for the kids, but for us as well. My chickens (above) had their first week of school, are loving life, and so am I. I met so many of you when I was just starting out and pregnant with Maddie, who is now, unbelievably, in 5th grade. Ava, my gorgeous little red head, started second grade. Time is flying by! This business looks so different now than it did back then.
I’ve been so thrilled with how many new readers we have welcomed over the last few months, so I wanted to take a minute to say “hi” and let everyone know what to expect here for the next few months:
If you’ve been a long time reader you know, I love data. As I learn more and more about blogging and the digital space in general, I’ve discovered endless opportunities to understand our readers and their needs better. Based on this information, Wear to Work, Find of the Week, High vs. Low and Roundups are the best “shopping” posts. Outfits appropriate for the office, and affordable separates for work and play are the most popular.
Personal posts, surprisingly, have been the most well received, with more views and engagement than any other. Because of that, recently, I’ve included a few more. Over the years I’ve been reluctant to share anything about myself, but I don’t want this to be a site that solely focuses on consumerism, so I’m working on finding a healthy balance.
Our analytics tell us that our primary readership is women, age 35 – 52, mostly employed full-time, some employed part-time, married, in various phases of motherhood. I keep this in mind when finding products and creating outfits, but if you don’t fit that demographic exactly, I hope you still find some or most of the tips useful.
Some of our posts, especially Wear to Work, take hours to create. I select products based on my experience with the brand, what I know our clients are looking for, price point and size availability. My goal is to find products that range in sizes for petite and missy and include hard to find sizes, like 00 and up to or including a size 16 -20. It doesn’t always happen, just know I’m not purposely trying to exclude anyone. I understand first hand how difficult it is to shop as a woman that doesn’t fit into sample sizes. In fact, I don’t know anyone who doesn’t have a hard time.
Not every post will be for every person. I try to create each look in the spirit of “classic with a twist.” You won’t find anything too crazy here, but I do have to keep things updated for the sake of staying interesting and up-to-date. If you love everything I’m thrilled, but my goal is to give inspiration first, and then if you like some of the items specifically you can have confidence in what you are purchasing.
Many readers have asked if I’m going to include more outfit pictures, and the answer is yes. It was challenging to take decent photos this summer because of my health issues, but now that it’s under control, we’ll have a weekly outfit photo starting next Friday.
Finally, we are adhering to a set schedule starting on Monday. All posts will be live at 4 am, because, according to the data!, we have the most readers at 5 am. (Love all you early risers!) If you are on our email list, you’ll receive the post at 10 am. Each day will be a specific topic. We’ve tested this over the summer and decided on the following:
Mondays: High vs. Low, Round ups (rotating)
Tuesday: Personal Post or How To (rotating)
Wednesday: Wear to Work (weekly)
Thursday: Find of the Week (weekly)
Friday: Outfits in Real Life, Recaps (rotating)
I decided to take a handful of personal styling appointments in the local Philadelphia area. I’m only scheduling appointments in September and October since that’s when stores have the best inventory. Most of September is booked up, but there is little flexibility in the last week. If you want to set something up then or in October, please contact me as soon as possible. Appointments are available Monday – Friday. I can’t do weekends anymore, or I’d never see my family 🙂 I’ll offer the same time in the Spring, in March, April and the first week of May.
30 Day Style Challenge
I’m MOST excited about our 30 Day Style Challenge that starts next Friday, 9/15. Some businesses are offering something very similar, but they are charging for it, which is silly. I look at this as an opportunity to build our community and engage our readers at a deep level. Working like this allows me to leverage outside our local market, and continue to learn about the needs of our target market. If you haven’t signed up, you still can here – and send it to your girlfriends!
In the coming weeks, we’ll have new inventory at affordable prices. I hear all the time from clients and friends that their biggest challenge is the weekend. They don’t have anything to wear, not sure what to wear, and sometimes out of money after spending on their clothes for work and more serious pieces. So that’s what we’re focused on, cute tops, accessories and bags that you can wear with jeans or leggings that feel modern, and trendy without having to invest. We’re still in our beta mode since it hasn’t even been a year since we opened, but we’re slowly figuring out the right merchandise mix.
As always, thank you for everything. Particularly, after my post about learning I have endometriosis, the outpouring of kindness was overwhelming. I spend a lot of time by myself working, so hearing from you in emails and the comments keep me motivated. It reminds me that real people are reading every day.
Have a great weekend!