Build Your Brand: How to Turn Your Reputation into a Personal Brand

Build Your Brand

On Monday a video of a United Airlines passenger, being ripped from an airplane, physically accosted and bloodied because he refused to leave a seat he paid for, went viral. My first thought as I watched it was, “what country is this in?” Only to realize that something so barbaric happened here in the states. I wish I could say I was surprised, but as a very frequent flier, I can tell you it was only a matter of time before things went from bad to worse. The incident brings to light so many issues: commercial air travel is at a boiling point of dysfunction, civility is all but dead in our society, and sadly, a company will do what they are (I guess?) technically allowed to do, despite the fact that it is inherently wrong.

Build Your Brand: 5 Ways to Show Your Expertise

5 ways to Show your Expertise

I am (obviously) all for entrepreneurship. My life became instantly better the day I made that fateful and rather crazy decision to leave my stable and practical job over a decade ago. My ambitions at the time were less lofty than they are today, but I knew I wanted my version of having it all. For me, that was a personally fulfilling and challenging career, and to be a happy and present mother and wife.

Use Feedback to Build Your Personal Brand (Part 1)

Use Feedback to Build your Personal Brand

Taped to my computer is the now famous quote from Brene Brown, based on the “Man in the Arena” speech given by Theodore Roosevelt in 1910, “If you’re not in the arena getting your butt kicked too, I’m not interested in your feedback.” It’s become my motto and a guideline for how I filter through what feels like never ending and sometimes harsh thoughts from people who don’t know me or my intentions and have never put themselves out there in any way, shape, or form.

How Self Awareness Builds a Positive Personal Brand

Many readers might not know that I spend a significant portion of my time traveling the country working with some of the biggest companies in the world. My job as a professional speaker is focused on helping teams understand the importance of, and guide them in developing, a strategic yet authentic personal brand. I do this by delivering keynotes, coaching executives and facilitating training sessions. I rarely mention it, other than the occasional Instagram post of a single glass of wine at the airport, because I never want this blog to be salesy or self-promoting.

Our blog, online store, fashion, health, and living well are my passions. This blog is a place I can be creative and build a community. After spending the break getting clear on the future of our businesses, I thought it would be helpful to share some of the tips and content I provide to my corporate clients in a way that might benefit your personal or professional life. It’s in the spirit of giving our readers as much valuable content as possible that we are launching our latest series, “Build Your Brand.” Every Monday we’ll feature posts around how to create an authentic and approachable brand that will help you be the very best you can be at work and home.