Build Your Brand: How to Turn Your Reputation into a Personal Brand

Build Your Brand

On Monday a video of a United Airlines passenger, being ripped from an airplane, physically accosted and bloodied because he refused to leave a seat he paid for, went viral. My first thought as I watched it was, “what country is this in?” Only to realize that something so barbaric happened here in the states. I wish I could say I was surprised, but as a very frequent flier, I can tell you it was only a matter of time before things went from bad to worse. The incident brings to light so many issues: commercial air travel is at a boiling point of dysfunction, civility is all but dead in our society, and sadly, a company will do what they are (I guess?) technically allowed to do, despite the fact that it is inherently wrong.

Inspiring Woman: Erica Bondarev Rapach

Erica Bondarev

Today’s 5 Questions series is extra special for me. I spend more time obsessing about the things I’ve done wrong over the years than the positive choices I’ve made that have brought me to this place in my career and business. This morning, I have an opportunity to talk about what was perhaps one of my best decisions and that was bringing on Erica Bondarev Rapach as our D.C. stylist. I stumbled into the Washington market early into the business. When our first regional stylist (Steph, who many of you know and love) moved into a different industry, I had to figure out if I was going keep a presence in the area or not. On a whim, I posted a note on Facebook looking for a new hire, and Erica reached out within a day.

I took the train to Union Station and met her for a drink (or two) and liked her instantly. She’s sharp, smart, funny and an incredibly hard worker. It’s rare for me to meet someone who I think shares my energy and hustle. For almost six years Erica was my steady rock. I never worried about her abilities, care of our clients, and trusted her completely. After her appointments, her clients made it a point to contact me and praise her, more than anyone else who’s ever worked with us. Erica’s hustle and work ethic were and continue to be unmatched. Which is why when it was time to focus on other areas of the business and remove our D.C. offerings, I called Erica to see if she was finally ready to start her own business.

Build Your Brand: 5 Ways to Show Your Expertise

5 ways to Show your Expertise

I am (obviously) all for entrepreneurship. My life became instantly better the day I made that fateful and rather crazy decision to leave my stable and practical job over a decade ago. My ambitions at the time were less lofty than they are today, but I knew I wanted my version of having it all. For me, that was a personally fulfilling and challenging career, and to be a happy and present mother and wife.

What I Outsource to Save Time


Of all the non-style related questions I’m asked the most frequent is how I find “balance” and get so much done. So today I’m sharing some of the ways I delegate tasks to help me be as efficient as possible. I’m a productive person by nature, so I thrive when I find my rhythm and am crossing items off my to-do list. I can’t preach to the balance part, and luckily I’m not trying to gain any. True balance isn’t feasible. Instead, I focus on leveraging my strengths and the areas I’m not so great at, I outsource.

Bookshelf: It’s Okay to Laugh (Crying is Cool Too)

17 in '17 It's Okay to Laugh

It’s Okay to Laugh (Crying is Cool Too) is the painful and hilarious memoir of Nora McInerny Purmort. The book goes back and forth in time, from her childhood to current time, acting as bookends to the three months where Nora loses her second baby through miscarriage, and both her father and beloved husband to cancer. At 31, she is a window and young mother to her little boy Ralph and has one heck of a story to tell.

How to Let Go of Clothes You No Longer Need

How to Get Rid of Clothes you Don't Need

We are wrapping up our first 30 Day Style Challenge for the year, and once again I’m hoping that our participants learned as much as I did. Each time around, I get a better sense of where our clients and readers struggle. Today’s post is taken directly from the conversations I had with our participants. (If you would like to sign up for the next round, follow the link here.)

A big part of our style challenge is diving into your current wardrobe, and purging it of items you no longer, like, need our use. By the time our challenge is over, participants comment about how free and light they feel. We’re so use to having so much stuff, when we are finally organized it’s like a weight has been lifted.