All the Reasons Not to Wear LuLaRoe

All the reasons not to wear LuLaRoe

LuLaRoe … ugh.

When I first heard of LuLaRoe, I thought it was a joke. Here’s how I found out it wasn’t and why it is the most ridiculous trend since all of the 80s combined.

One morning I heard my phone buzz with a new text message. It was early; I was in the middle of the craziness of getting the kids to school, so I was only half paying attention. I quickly glanced at my phone and saw a picture of a woman in mismatched clothes with something wrapped around her head. My first thought was that my very socially-minded girlfriend was rallying the troops to support a cause, and wanted me to write my state representative or something of the like. Was she sick? A refugee? Somehow displaced in the world? Once I got my girls on the bus, I looked again and saw that the woman was taking a selfie, wearing a frumpy outfit, and for some reason, took a printed skirt and wrapped it around her head. Let me say that again, in case you think there’s a typo; SHE HAD A PRINTED SKIRT WRAPPED AROUND HER HEAD. Apparently, she was part of some wardrobe challenge promoting creative ways to get dressed for work. The message from my friend simply read, “This woman is an attorney. What is happening?”

What is happening is LuLaRoe, an MLM company, selling the idea that it’s entirely normal for grown women to wear mismatched lycra and odd combinations of clothing all day, every day, everywhere. I read someone describe it as Gymboree for adults, and she wasn’t saying it as a compliment. Over the last few weeks, I’ve been asked dozens of times to share my thoughts on the clothes, which surprised me because if you spend 30 seconds on this blog, you won’t be shocked to hear that I think it’s (1) ridiculous, (2) inappropriate, and (3) ugly. What bugs me the most, though, is that they’re selling it as style, and it’s not. They’re just a company with a solid marketing game selling truly unattractive articles of clothing, convincing women that this is the best they can look. It feels like they are taking advantage of a demographic that might not know better, and inundating an already saturated market with more bad choices for women.

If you like it, wear it, but I want you to know why you have better options.

Could you wear a few of the pieces you already own? Maybe, if you pair them with normal items of clothing.

Should you wardrobe yourself in it? That’s a hard “no.”

If you have any interest in looking sophisticated, modern, polished, pulled together, or chic, LuLaRoe is not for you.

I’m not even going to get into their business practices, which based on my research sounds sketchy and convoluted.  For today, I’m talking pure principles of style.

  1. There is no theory behind their “style.”

Think about all the home design shows we watch.  We see the before-and-after images, and it’s only when the room is finished that you notice the impact that furniture placement, scale, accessories, and color have on the finished product. Just like interior design, graphic design, or any other kind of art, dressing well is based on composition. It’s a dance between balance and scale, texture and print, and fabric weight, colors, and layers. Wrapping oneself in lycra from head to toe does not make an outfit. LuLaRoe lacks any style theory: It’s just juvenile prints and colors on stretch fabric.

  1.  It’s not flattering.

Raise your hand if you’d like to look slimmer.

Fabric and cut have a lot to do with highlighting your best assets and minimizing the areas that make you uncomfortable. For example, the right pocket placement on the back of a jean can visually lift your bottom and give you a fantastic booty. A blazer with two – three buttons, that hit you under your bust line, will pull your waist in and create a feminine hourglass shape. The right length of a skirt can give you legs for miles. You need structure to highlight and bring out your shape.

Often, when we have a body part we’re not crazy about, (and we all do), our first instinct is to cover it with something like an oversized tunic or sweater, but more times than not, by covering it you only enhance it. In fact, you’re probably making yourself look bigger than you are. All LuLaRoe does is either cling or hang off your body. Wearing swingy, stretch pieces, oversized layered tops, and bottoms does nothing for you. Stretch with no structure shows all your rolls, makes your belly bigger and highlights everything you want to hide.  Add to that the childlike prints and you have a receipt for an outfit disaster.

  1. The prints are really bad.

I have girls who are seven and ten years old, and they would die of embarrassment if I made them wear the mildest of the patterns they sell. For argument’s sake, let’s put aside their seasonal leggings covered in pumpkins (kill me now), or my personal favorite, your Disney character of choice. Because I’m actually beyond words about them.  (I can’t emphasize enough that this is being sold to WOMEN.) Their basic patterns and their focus on mixing any old patterns together is making grown women look like they raided their toddlers closets and got dressed in the dark.

Patterns, when executed well, will add visual interest to your outfit. This is one of the ways we create depth, a key component in the composition of an outfit. Aside from depth, some patterns can elongate the line of your body, creating an elegant look.  Instead of enhancing an outfit, LuLaRoe is making women look like they gave up on style.

In terms of mixing patterns, there’s a lot of theory behind doing it well.  It requires paying attention to details and pairing a dominating pattern with a secondary one.  You have to play off tones and colors and understand that every pattern has movement. When done well, it can look super chic, but their examples of mixing and matching are haphazard and nonsensical.

  1. They promote leggings as pants culture.

I can’t believe I’m still having this conversation, but this idea that comfort trumps everything and you should be able to wear what are essentially pajamas and go about your day is insanity. All this “I really want to be comfortable” talk is out of control. I want to be able to drink wine and hang out all day while I make passive income, but that’s not how the world works. You have to wear actual pants. Are they as comfortable as leggings? No, but you’re also not wearing a corset, so calm down and WEAR PANTS.

  1. They’re creating more bad options.

This is my biggest gripe. Retail is full of choices that do nothing for women. But recently, some brands, specialty businesses, and designers are listening to the needs of women and solving some of our problems. Wit & Wisdom has affordable pants that look modern and help with tummy control. Lo&Sons designed a super-durable travel bag that women across the country celebrate. Rothy’s is making chic ballet flats that are comfortable, stylish, washable and eco-friendly. Heck, even Khloe Kardashian came out with a line of fashion jeans for all shapes that go up to a size 24, and the fit is out of this world. My point is that there are companies, often run by women, making it easier to shop and get out the door looking and feeling our best. LuLaRoe is promoting bad taste.  I spent an hour the other day on Instagram, scrolling through #lularoe outfits and was ASTONISHED at the level of bad taste. These women were lovely and could look fantastic, instead, they looked dowdy and frumpy.  That actually makes me mad, because I would bet anything that someone in their corporate knows they are selling hard working women crap.

LuLaRoe customers are passionate about the brand, so I know I’ll take heat for this. I just don’t understand how millions of women are convinced that this looks nice because it seems so obviously unattractive. I hope we’ll look back on this as another crazy trend, the same way we think about the 80s and wonder why no one noticed how terrible gold lame’, fanny packs, and neon tights were. Until then, I’ll be over here in my corner advocating for classic, timeless style.

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46 thoughts on “All the Reasons Not to Wear LuLaRoe

  1. Thank goodness someone is speaking up! I keep getting invitations to their online parties from people who should have more sense and have also been horrified at the hideous clothing. You are correct that the people buying just have no idea what good style is. Someone should hijack them and drag them to a mall.

  2. LOVE the fact that you addressed this. I was invited to a show, and I was tempted to go for some knockaround clothing. However, I’m just going to say no. I agree with how ridiculous the prints are. Grown women (and men!) should not wear characters or holiday prints on clothing, unless it’s a theme party. Great post!

  3. mwahaahhahahha!
    I think you should have a series making over women in their lularoe into something that is actually flattering and comfortable!

    1. Thank! I was thinking of examples like this while I was writing the article. I think the difference is that brands and designer houses like Balenciaga aren’t trying to wardrobe millions of American women. They do things for shock value to draw attention to their collection and claim it’s a new take on fashion. LulaRoe’s entire business plan is to get as many women as possible to wear this nonsense. 🙂

  4. Yes to all this a million times over. And I say this as someone who was on the LLR bandwagon for a bit in the beginning! Also, I read a long article (can’t remember where) about the business end of it for the consultants and it was appalling.

    1. I read several articles about their business practices,their on and off boarding process, what their monthly calls with corporate sound like and all the caddy in fighting within their consultants. You’re right, it sound appalling and so predatory. The article I linked to in the post was an interesting take on how they sell this to mostly stay-at-home-moms and how difficult it is to actually make money.

  5. I loved all of this. But burst out laughing when I read “No, but you’re also not wearing a corset, so calm down and WEAR PANTS.” This blog really gives you great credibility Megan. Nice work.

  6. Omg! Thanks so much for saying this! Now….I’ll be completely honest….I did order a pair of plain, black ones just because I read that they are super soft and comfy. So, in my head I was like “Perfect!! Something to wear in the house as the weather starts to cool down and I’m just relaxing with the boo!” But apparently finding solid, black ones is like finding liquid gold and I was astonished to come across ALL THE DIFFERENT patterns and color combos and women literally posting and selling and buying them ALL DAY on Facebook!!
    They are horrendous and should only be used for pajamas in the winter in a log cabin in the mountains far away from main roads.

  7. … and the skies opened and the sun shone down brighter than EVER… HALLELUJAH and HAPPY MONDAY friends!! I knew I was going to love this article as soon as I read the very first sentence… “LuLaRoe … ugh.” I had just sat down at my desk, read email, flagged at least 10 hot items then saw this little nugget. I pushed everything aside immediately to fill my mind with ALL this goodness. WHEW… OMGosh – although YOU wrote it, Megan, I feel SO MUCH BETTER!! 😉 Have a FAB week!!

  8. The brand is for women who have given up on style and do not care about being taken seriously. I agree with everyone on the prints, especially the Disney, the worst!

    1. See, what bothers me is that I think many of their customers really want to look great, don’t know how to do it and this company is using some amazing marketing to sell them the worst possible option. They deserve better.

      I don’t know what to say about the Disney stuff, it really is the worst 🙂

  9. I actually laughed out loud at #4. So, so true. Thanks for having an opinion and putting it out there! This was great to read.

  10. This made me laugh so hard, thank you! I have never been a fan and sometimes wondered if I was just missing something and thankfully I am not! Seriously, who thinks that patterned pumpkins on your thighs is a good idea?!?

  11. Although I mostly agree with you…
    I really hate it when people make fun of women for wearing clothes that they want to wear…especially when it’s other women doing it. Help them. This blog article does not help them.

    1. I appreciate your comment. The post actually gives specific reasons why what they are wearing is not working and how having a basic understanding of the principles of dressing well will help them compose the outfit they actually want to wear. The women who read this blog are looking for advice and tips on how to create a classic wardrobed and asked specifically for my thoughts on LuLaRoe. This post shared those thoughts, the entire blog helps guide them to make better choices based on their budget, body type and lifestyle.

      And listen, a woman wore a skirt on her head and went to work. Are we really living in a world where we can’t say that’s a little nuts?

  12. Really? In what world are torn $185 jeans more work appropriate (or even affordable) for the majority of women?

    If you have a dress code at work, LuLaRoe actually has several options that will work. The Amelia dress, the Julia dress under a blazer, the Cassie skirt with any top and/or jacket are dress code appropriate, minus some crazier prints. But there are tons of prints available so if birds or flowers on a skirt is not your thing, there are also solid, striped, polka dot or simple pattern options.

    But this WAHM works from home so no, I don’t “HAVE to wear pants” because I don’t want to. And I can not want to if I don’t want to! So I’m going to enjoy the heck out of my cat leggings and Maleficent leggings, thank you very much 😂

  13. So true. LLR is about the ugliest stuff I’ve seen. My cousin sells it and I am shocked at the horrible and loud patterns on everything. I don’t understand how anyone could like it on their own body.
    No thank you!

  14. Megan,
    Speaking of comfort, what is your take on Teaks? I’m a traveler… lots of miles every year. People I know swear by these ballet flats, but I just don’t think they look polished. I trust your judgment, l and would love your thoughts.
    P.S. I bought the OG and OMG after your vlog about how perfec they are for us travelers. You were so right!

    1. Hey Cindy! I’m so happy you like the Lo & Sons! I can’t believe how well they hold up.
      The Teaks seem like such a good idea, I just wish they didn’t have the blue accent on them. I think it ruins the whole look. I do like Rothy’s flats. I think their style is more sophisticated, and while they don’t technically fold up, you can stuff them in a bag and they’re find. They come in a traditional rounded toe or pointed toe, tons of colors and patterns. The best part is you can throw them in the wash!
      https://rothys.com/

  15. I ordered my first Lularoe purchase from a going out of business sale. Online purchase. 2xl skirt. All the tags say 2xl. Is actually a medium. This is another issue – inconsistent sizing. I work in an office of mainly women. If I see someone at work wearing a nightie and robe in the hall – I know it is Lularoe. Great article. Spot on!

    1. Inconsistent sizing is so frustrating. It also brings up another issue which is their sizing scale. I’m always happy when a company offers a range of sizing, but someone who is XXS has a different need than someone who is a medium who is totally different from someone who is 2x. Just making the item bigger doesn’t do anyone any good especially when working with stretchy, lightweight fabric.

      I hope you keep checking back! In every post, as long as there is a nice option, we offer a size range for petite, missy and women sizes. It’s important to include everyone AND address their specific needs. Thanks for the comment!

  16. This is awesome! I often feel like the only sane dress-er in my world. I personally believe that no one over age 10 should wear leggings at all and I resent that it’s almost impossible to find a pair of jeans that isn’t “skinny”. What happened to boot cut, which, imho, looked great on everyone? I don’t even allow my 8-year-old daughter to wear leggings without a skirt over them. And these leggings nowadays aren’t like in the 80s, they’re more like tights. In fact, I’ve actually seen women wearing tights as pants (you can see the seam through the panty area and everything). What is going on? Next thing we know, stirrup pants will be making a comeback.

  17. Great article and sorry your time and effort needed to be spent on this issue. You write very well and your points are well made… but wondering how to get the message to the wearers who are most likely not your customer. They should be! I went to a craft/flea show and could not believe the number of vendors selling LaRu and I”m sure they are losing their “shirt”!

    1. Thanks, Faith. lol. You could say there are a few women losing their shirt 🙂 Not everyone is my biggest fan right now,but, you ladies asked and I speak my truth!

  18. Thaaaank you. Confession- LLR was the MLM that finally broke my “helping friends” rule. My rule was always that if you were selling something (almost always sh*t) I would come to your party and buy 1 thing. But no- I will not host, I’m not interested in “owning my own business”, and I can do basic math.

    At this LLR party I saw a woman, whom I admire very much, put a billowy shirt (pastel zig zags) over a “modest neckline” stretchy dress with a pattern of Kermit the Frog on it, and then tie up the overshirt with a hairband. She twirled around exclaiming, “See how easy and cute this is?”. Umm, no. It looks like art-time in kindergarten when my son puts on his dad’s old shirt over his school clothes…

    Ma’am, I was horrified. I have a limited amount of funds for clothes and they all have to be functional for kids, work in a bio lab, and professional settings. A spandex flour-sack with a basting stitch for a waistline covered in Kermit-on-an-Acid-Trip is not going to fit any of those. I bought a single pair of leggings in the least hideous print, forked over $25, and tried to remember my rule.

    I’m glad I found this blog to let me know I wasn’t crazy. I’m also subscribing as it seems I’ve finally found a single source to go to for fashion advice.

    1. First: Welcome! I’m so glad you found us.
      Second: You comment AMAZING! Thank you.

      This is exactly why I wrote this post. There are a lot of women totally confused by LLR, and think there’s something wrong with them because they don’t like it. I use to sit politely and listen while someone told me how OMG amazing it was, and worse, try to convince me that my clients would love it. That’s when I had enough. There’s a lot to not like, and it’s pretty easy to articulate. The fact that this company is convincing grown women to walking around with cartoon characters on a pair of leggings is normal, well, shame on LLR.

      Thanks for taking the time to leave a comment. You made me laugh out load.

  19. Thank you so much for this post. I work in a high end women’s boutique but live and play in a more moderate world. I don’t judge other women’s personal style choices (at work I help clients enhance their personal style by working with their body-type, coloring, and lifestyle) I have many friends who could care less about fashion, much less style. I love them all the same. I’ve been invited to a few of these parties and just can’t bring myself to go because I simply don’t want to jeopardize anyone’s “business” with my negative opinion about their product. I know that they’ve already made a substantial initial financial investment and i just don’t want them to have to eat it. If only I had enough expendable income to buy them out and just dispose of the clothing…

  20. My best friend has fallen for this trend. We are 42, 42! Granted we look very young for our age but that doesn’t mean we shouldn’t look good. I consider lularoe the I’ve given up on looking my best clothing line.

    I even call it the Ive given up pants. These things are hideous. I only wear leggings for one reason ever-working out/going to yoga. When I’m done I promptly change so I don’t look like a total hot mess.

    I see mostly overweight women wearing these which is why I have coined it the I’ve given up pants. I know that’s harsh but so are these pants.

  21. I enjoyed this read, I agree in part but I also want to say I’m a huge fan of the Lularoe clothing!! I do think some prints are awful and no you shouldn’t wear Mickey on your legs to work or a cocktail party — but I can say that the clothing I have chosen flatters me, my body type and I feel wonderful in it. Yes the crazy patterns are one thing, but that does t make every style bad or every combo. The Julia Sarah combo with the right patterns is amazing and the compliments I get in my professional business office are numerous. I’ve been told that I look more professional and put together than ever.

    It’s ok to not like it, I don’t like some of it and will never wear some of it – just like I won’t wear some things from other brands – it doesn’t make it all awful.

    I am known to have a bit of colorful fun on weekends and hit those soccer games in some striped or flowered leggings – and I still love it 🙂

    No need to put other women down if they feel good and confident in what they are choosing to wear – whether you think it’s good or bad.

    1. Thanks for your comment. Here’s the bottom line: If you are trying to create a chic and classic style with your clothes, LLR is not going to get you there. If that’s not your end goal, then wear it in good health.

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